People the Brand exists to help marketers adopt scalable brand positioning strategies and tactics that drive revenue and unite teams.
Welcome! I’m Ashley Rutter.
Learn the basics, use them again and again
Brand positioning strategy isn’t as nebulous as it might seem.
Once you start learning and leveraging the basics, I promise that your daily-decision making as a strategic marketer will become easier and more intuitive.
A new level of internal alignment will speed business operations and bring peace of mind.
And most importantly, prospective customers will start thinking of you when it’s time to shop your category—and not your competitors.
If you’ve been tasked with strengthening your brand’s market presence and finding new ways to differentiate from competitors, you’ll want a brand positioning strategy to guide your work.
I created this blog to help in your efforts!
With a decade-plus of brand positioning experience to draw from, I’m here to highlight what other big brands are doing to earn space in the minds of customers, and share tips and tricks on how you can too.
About the Tetris Piece
The Tetris piece is a reminder that before you can become a well-known brand, you’ve got to understand where you fit into the lives and minds of your customers.
Get hands-on help with your brand positioning
I have experience consulting for and presenting to executive groups; collaborating with critical subject matter experts and stakeholders; connecting with customers to find new consumer insights; and working with and/or leading large, multidisciplinary teams to drive results.
Learn more about me on LinkedIn, or email me at ashley@peoplethebrand.com to see examples of what I can do for you!
What makes your brand special? What’s the secret sauce only you can bring to the market? Let’s find out together! From helping you identify your brand’s unique value proposition and product/service differentiators, to finding new audience segmentsand creating messaging playbooks, I’m here to roll up my sleeves and jump in when you need me.